The Museum of Danish America celebrates Danish Roots and American Dreams.

Values

We are:

  • Inspirational: We honor the vision, ambition and diligence of Danish-American achievers, and we seek to inspire future generations by telling their stories.
  • Deeply rooted: We treasure our Danish heritage, and we are deeply committed to our local American communities.
  • Focused on the future: We realize that to keep the past alive, we must always remain part of the future.

Vision

  • To be widely recognized as the world's leading compiler and communicator of the history and inspirational achievements of Danish-Americans.
  • To turn the Museum and the village of Elk Horn into one of Iowa's top destinations for tourists, educators and local family excursions - and to support other local communities featuring Danish-American history.
  • To be widely recognized as a thought leader and trend setter in the international museum industry, constantly featuring new and inspiring experiences for world wide audiences through innovative exhibits, events, publications and on line media tools.

A summary of the museum's Strategic Plan 2016-2020 describes the goals and strategies through which the museum's mission, values, and vision are realized.