The Museum of Danish America explores the Danish-American experience, the historic and modern influences of Denmark on the United States, and the continuing story of how a nation of immigrants shape American identity.
Inspirational: We honor the contributions of Danish-Americans to the complex fabric of American history and culture.
Innovative: We present visitors with experiences that challenge and enlighten. We experiment with new ways of engaging audiences locally, regionally, and nationally.
Authentic: Using primary sources, we tell the story of Danish immigration in all its complexity, including success and failure, accomplishment and discouragement, longing for what was left behind and hope for a new life.
Visitor-centered: We educate and entertain visitors of all backgrounds and engage them in a dialogue about American identity through the lens of the Danish immigrant experience and the influences of modern Danish society and culture.
Promoting tolerance and respect: We build appreciation for the United States as a nation of immigrants, past and present.
Focused on preservation: We collect and preserve artifacts, documents, and stories for current and future education and scholarship.
Stewards: We focus on responsible management of human, financial, and facility resources, sustaining the museum and its mission for future generations.
To be the foremost Danish-American museum and cultural center in the nation.
To be a model for ethnic heritage museums in how to remain relevant in a changing world.
To be a showplace for Danish innovation and its importance to American progress.
To be engaging and relevant to people both with and without Danish ancestry.
To help visitors connect past Danish immigrants’ experience with the experience of today’s Danish and non-Danish immigrants to the United States.
A summary of the museum's Strategic Plan 2016-2020 describes the goals and strategies through which the museum's mission, values, and vision are realized.
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